The convention is witnessing extremely participating periods that current alternatives to speed up the event of the regional music trade.
A really exceptional opening day on the XP Music Convention witnessed the gathering of hundreds of music trade professionals from all over the world in Jax, Diriyah. The extremely participating periods constructed quite a lot of momentum for day two of the occasion which is able to function 18 completely different workshops, keynotes and dialogue panels.
Talking on the convention, Nada Alhelabi, Director of programming for XP mentioned, “There’s quite a lot of effort put into planning and delivering a convention of such magnitude in Riyadh, however right this moment confirmed the trade’s nice urge for food for such an occasion to happen in Saudi Arabia and the area. The music trade’s room for progress within the area is huge and we’re exploring far more potential by bringing collectively all these artistic minds from numerous backgrounds into Riyadh. Right here they might all share and construct their concepts collectively to fulfil their ambitions, which in flip will assist develop the regional music trade as an entire.”
Day one at XP witnessed a collection of reside performances and activations that obtained excessive engagement and curiosity ranges from the attending friends. A very well-liked session was the closing one for the opening day on the XP Enviornment, which featured Princess Haifa Bint Mohammed Al Saud, Assistant Minister for Tourism on the Saudi Ministry of Tourism, accountable for implementing the Nationwide Tourism Technique. The session mentioned the position music can play in boosting tourism and contributing to a sustainable new Saudi economic system.
Day two at XP will cowl all 4 constructing blocks of the regional music trade that had been recognized by the convention, Expertise, Scene, Coverage and Affect. This will likely be by means of an action-packed and extremely participating program that brings collectively labels, publishers, expertise, NGOs, GOVs, occasions’ corporations, entrepreneurs and music media.
Mohammed Al Mulhem, CEO the Saudi Music Fee mentioned, “The alignment between the Saudi Music Fee and MDLBEAST’s XP has the potential to be one of the crucial vital and necessary partnerships in Saudi Arabia’s cultural historical past. The shared ambition to help and drive ahead the music trade has already opened new alternatives for artists within the area and can proceed to take action, at tempo. Because the music infrastructure within the nation continues to develop, the fee and XP’s championing of music tradition, alongside their owned accountability for its success, will reap advantages for performers, music, tradition and communities for generations to come back, and will likely be felt all over the world.”
On day two of XP, the Expertise constructing block will likely be addressed by means of 5 activations, together with a dialogue panel and a workshop session each moderated by DJ Baloo to map out the way forward for the native and regional nightlife scene. Three different dialogue panels will likely be held throughout the day to cowl subjects corresponding to discovering expertise at an early stage, the newest platforms and instruments which might be disrupting the music trade and the professionalisation of music in Saudi Arabia.
The Scene constructing block will likely be examined on day two by means of 4 completely different dialogue panels that target how digital media is altering the panorama, the position of know-how in governing music copywrite registration, monetizing music distribution, in addition to the intersection of music and visible know-how.
This system on day two of XP will cowl the Coverage constructing block by means of 4 completely different activations that embody a workshop titled “Influencing Choice Making for The Artistic Industries”. A dialogue panel can even be held to share quantitative learnings of a cultural report that covers the quickly reworking youth tradition within the area. The Music Fee can even maintain two closed door periods that look at the affect of the completely different main occasions happening in Saudi Arabia on its music trade in addition to initiatives associated to mental property. 
Day two of XP addresses the Affect of the music trade by means of 5 completely different activations. This contains two keynotes, the primary one by Michael Jobson, Manufacturing Director at Center Beast, who will deal with the challenges and alternatives dealing with music touring within the center east, and the second by Paul Schurink, co-founder of Inexperienced Occasions Netherlands, who will current a case research masking the Coldplay 2021 eco-friendly tour. A workshop can even be held to develop artistic options to real-life challenges dealing with music touring within the area, in addition to two panels that debate the chances of an eco-friendly music trade and the instance set by feminine leaders in music.
For additional particulars about XP Music Convention, please go to: mdlbeast.com/xp
