In celebration of the nation’s 91st Nationwide Day, Saudi homegrown furnishings model, aura, pledges its help to native inventive expertise within the Kingdom.
From and for the Center East, aura has collaborated with the gifted Saudi artist Mawada Muhtasib, in addition to modern artwork gallery L’Artwork Pur, to showcase their distinctive artwork items on the model’s shops in Crimson Sea Mall, Jeddah and Panorama Mall, Riyadh respectively.
A progressive Saudi artist, Mawada Muhtasib is recognised for her distinguished work that make the most of a ‘Calligraffiti’ typeface that she personally designs. This ornamental, modern, and handwritten typeface is completely and exceptionally written from left to proper. It’s a celebration that merges two eras; the legacy of Arabic Calligraphy and the progressiveness of Graffiti Artwork. The mirrored letters of the distinctive ‘Calligraffiti’ aren’t essentially readable to the observer however moderately showcases the fantastic thing about the strokes. This exactly serves the ideology of her artwork. A collection of 8 artwork items can be accessible to buy at aura’s retailer in Crimson Sea Mall, Jeddah.
Being one of many first modern artwork galleries in Saudi Arabia, L’Artwork Pur Gallery has sponsored and showcased Saudi and worldwide artists since its inception. Famously referred to as one of many largest artwork galleries within the Center East, the artwork gallery homes distinctive artwork items of grasp artists akin to Joan Miró, Victor Vasarely and Sam Francis amongst different gifted native artists from the area. A variety of 13 artwork items from L’Artwork Pur can be showcased and accessible for buy at aura’s retailer in Panorama Mall, Riyadh.
When speaking concerning the collaboration, artist Mawadah Muhtasib highlighted the abundance of distinctive inventive abilities within the Kingdom, and the significance of constantly supporting thriving creatives which can be an important a part of the nation’s growth.
“It’s an absolute pleasure to work with an inspiring homegrown model akin to aura. Via this collaboration, we’re honoured to shed the sunshine on the upcoming expertise within the Kingdom, thus reinforcing its presence on the world’s cultural map and proudly witnessing its excellent prosperity,” mentioned Mawadah.
Having up to now partnered with many famend publications, Saudi Design Week and developed an unique assortment with Jean Paul Gaultier, aura has established itself as greater than merely a “residence model”, incorporating style and artwork to revolutionise the house furnishing trade.
Eccentric artwork items by Mawadah Muhtasib and L’Artwork Pur can be found to buy at aura’s retailer in Crimson Sea Mall, Jeddah and Panorama Mall, Riyadh for a interval of 1 month.
Instagram: auraliving.
