Crash take a look at dummies: they’ve one of many hardest jobs within the automotive trade.
Juffali Automotive Firm launch #SafetyForAll digital marketing campaign selling elevated driver security in Saudi Arabia
Juffali Automotive Firm (JACO), the unique basic distributor of Mercedes-Benz within the Kingdom of Saudi Arabia, launched a brand new digital marketing campaign to assist enhance driving requirements and highway security within the Kingdom.
#allforsafety: Mercedes-Benz makes use of all kinds of dummies in crash checks.
The marketing campaign, which aligns with the Kingdom’s Nationwide Transformation Programme (NTP) to scale back the variety of highway site visitors fatalities to lower than 10 per cent by 2030, featured eye-catching artistic visuals and sensible counsel from highway security consultants on secure driving strategies. It additionally featured interactive content material demonstrating how Mercedes-Benz’s progressive driving help methods provide drivers and passengers a excessive stage of security and luxury.
#allforsafety: Mercedes-Benz makes use of all kinds of dummies in crash checks.
Commenting on the marketing campaign, Basim Wali, Director of Advertising and marketing and Growth at Juffali Automotive Firm, mentioned: “Security is and can proceed to be a core model worth of Mercedes-Benz. Via the #SafetyForAll digital marketing campaign, we aimed to teach our prospects and drivers within the Kingdom on the significance of driving safely and methods that may assist them keep away from or safely handle important conditions on the highway to guard car occupants and different highway customers. And we’re happy that it has been an enormous success throughout digital channels.”
Mercedes-Benz at the moment presents greater than 40 energetic security options within the varied mannequin collection.
The #SafetyForAll marketing campaign launch coincides with the twenty fifth anniversary of the ESP digital steadiness system and the launch of the Mercedes-Benz PRESAFE® system, which works to organize and shield passengers in an accident earlier than it occurs.
The Mercedes-Benz PRESAFE® system can sense when a collision is unavoidable due to sensors positioned all through the car, which operate with different security methods.
