For the primary time ever, Lay’s has introduced six of the Kingdom’s greatest soccer stars collectively to star in an modern soccer movie.
- Movie options icons reminiscent of Mohammed Al-Owais, Salem Al-Dawsari, Ali Al-Asmari, Abdulelah Alamri, Hattan Bahabri, Abdulaziz Al-Bishi.
- Particular movie additionally includes a shock cameo by the legendary Maged Abdullah
- Model has additionally joined forces with Anghami to launch a football-themed anthem
Lay’s® — one of many marquee manufacturers from PepsiCo — has unveiled an action-packed soccer movie that captures the fervour and magic of Saudi soccer. Delivered to life by among the Kingdom’s most gifted and celebrated stars, the adrenaline-pumping movie marks an thrilling first for the model and nation.
For the primary time ever, Lay’s has partnered with six of the most important Saudi soccer gamers to supply a one-of-a-kind industrial: a charming tribute to the enjoyable and pageantry of the attractive recreation in Saudi Arabia — an exhilarating movie enlivened by a shock look by none apart from Maged Abdullah, known as the Kingdom’s best ever soccer participant.
Starring the shot-stopping Mohammed Al-Owais; the fleet-footed winger, Salem Al-Dawsari; the skillful wide-man, Ali Al-Asmari; the spectacular Centre-back Abdulelah Alamri; Hattan Bahabri — the technical maestro; and Abdulaziz Al-Bishi, the imposing attacker. The industrial invitations viewers to embark on an exhilarating journey of soccer fandom: one which drives house simply how enjoyable and entertaining the world’s hottest and beloved recreation is. The star-studded movie is additional illuminated by the star energy of the legendary Maged Abdullah, who makes a shock cameo within the industrial, including extra glitz and glamour to the proceedings.
For over 65 years, Lay’s is aware of and understands that snacking is intrinsically tied to the viewing expertise and has been dedicated to bringing pleasure to sports activities followers throughout the Kingdom with their scrumptious game-day snacks. It’s a snack that transforms a humdrum second right into a lip-smacking pleasure experience.
Paying homage to the sport, the industrial has been launched as an expertise in and of itself: a movie made to entertain and excite followers, remodeling the soccer season and making it all of the extra memorable.
The Lay’s marketing campaign underlines the model’s dedication to area people sports activities and celebrating Saudi pleasure. PepsiCo’s dedication to the Saudi Arabian market has thrived for over six many years. The patron’s desires have at all times been a precedence, Lay’s has additional established this promise, by connecting individuals regionally via their mutual ardour for soccer.
As a part of the brand new soccer marketing campaign, Lay’s has additionally recorded — and is ready to launch — a music monitor of inspiring football-themed anthems in partnership with Anghami: the favored music streaming platform within the Center East and North Africa (MENA).
Impressed by native chants, the monitor has been composed and carried out to awaken soccer lovers all throughout the Kingdom, uplifting their enjoyment of the soccer season with a well timed and tuneful injection of native rhythm and thrills. Followers can hearken to the brand new tune on the Anghami platform or by visiting: (LINK).
Aamer Sheikh, CEO, of PepsiCo – Center East, mentioned: “We’re delighted to have joined forces with a few of Saudi Arabia’s best soccer stars and Anghami to launch this implausible marketing campaign. Beloved by many throughout the Kingdom, area, and the world, the attractive recreation is famend for its unifying energy: it’s uncanny potential to convey individuals and communities collectively — not solely to have enjoyable and revel within the ardour of the game however to get nearer to at least one one other.”
He additional added, “Lay’s is all about bringing pleasure to the followers and we needed to supply a strategy to join with our Saudi followers over their love of the sport – and love of snacks – to ship much more smiles all through the season.”
Consistent with the football-themed marketing campaign and to raise the general expertise, Lay’s has additionally rolled out a commemorative set of limited-edition flavors: Creamy Garlic Sauce, Balsamic Olive Oil, and Honey Mustard.
Over the course of the marketing campaign, every participant featured in Lay’s new soccer movie will seem on the packaging of the model’s assortment of special-edition potato chips baggage, giving soccer followers, sports activities lovers, and other people throughout the Kingdom the possibility to get pleasure from their favourite snack whereas cheering on their heroes through the soccer season.
