British model Fred Perry is opening an experiential pop-up in Olaya St. Riyadh.
British model Fred Perry will open its doorways to a brand new model expertise in Saudi Arabia’s capital, Riyadh on the twelfth October 2021.
Situated subsequent door to the Fred Perry store, on Olaya Road, the area will home a pop-up occasions and artistic hub.
A world area of interest model, synonymous with subculture, the Olaya St. pop-up will take guests on a journey by the historical past of Fred Perry and supply an perception to the person himself, the model, the enduring Fred Perry shirt and their relationship with subcultures previous and current. 
By day, the venue will function a inventive, co-working area, encouraging the inventive group to join. The model can also be happy to associate with Coyard, the Riyadh-grown espresso roaster.
The Olaya St. pop-up will develop into a part of the neighborhood, working an occasion calendar that won’t solely embrace the rising subcultural artists of Saudi Arabia, however act as a catalyst for a brand new era of Fred Perry ambassadors.
On Tuesday October fifth, the Olaya St pop-up held a pre-launch occasion that includes reside efficiency by Saudi DJ Tarab Electro and Saudi/Bahrain duo Arabstract. Followers can look ahead to future occasions together with native artwork exhibitions, impartial film screenings and gigs of varied musical genres
“Fred Perry has been a part of the subcultural uniform because the Nineteen Fifties, and the Laurel Wreath stays a signature of each individuality and of belonging. We’re excited to open an area the place everyone seems to be invited to expertise the true sense of the model, and what it has meant to individuals – from elite sportsmen by to fringe subcultures.” Fred Perry spokesperson.
Develop into a part of the group and maintain updated with the occasions at Fred Perry Olaya St. pop-up by visiting fredperry.com or observe @fredperry.me on Instagram.
