A one-stop store for promoting on the largest sporting occasions broadcasting on the Saudi Sports activities Firm (SSC), MBC Group & Al Arabiya

MBC Media Options (MMS) the industrial arm of MBC Group and the official promoting consultant of the Saudi Sports activities firm (SSC) and Al Arabiya introduced the launch of its new sports activities model ‘MMS Sports activities’.

The announcement was made throughout an occasion held in Al Awwal Park in Riyadh, the place MMS unveiled ‘MMS Sports activities’ the primary vacation spot for manufacturers trying to be part of main regional and international sporting occasions.

‘MMS Sports activities’ was launched to convey collectively promoting options throughout essentially the most prestigious sporting occasions, matches, and reveals from SSC, MBC Group & Al Arabiya below one umbrella, providing unparalleled alternatives for manufacturers to attach with the huge and passionate sports-loving viewers in MENA wherever they watch, be it on TV, Shahid VoD platform, radio, digital or social media.


With an in depth line-up of occasions starting from soccer to motorsports, ‘MMS Sports activities’ supplies manufacturers with a singular alternative to align themselves with the thrill and fervour of stay sports activities. Whether or not it’s via strategic sponsorships, built-in promoting, or immersive activations, MMS Sports activities provides a large number of avenues for manufacturers to interact with audiences and go away an enduring impression.

“At MBC Media Options, we perceive the ability of sports activities to unite and encourage audiences. With MMS Sports activities, manufacturers have the distinctive alternative to leverage the unequalled attain and affect of sports activities programming to raise their model presence and join with customers on a deeper degree. MMS Sports activities provides an unmatched avenue for manufacturers to attach with audiences in a significant approach,” stated Ahmed Al Sahhaf, CEO of MMS.


In the meantime, Hani Ghorayeb, Chief Income Officer at MMS highlighted the ability of sports activities in propelling manufacturers’ development.

“We launched MMS Sports activities with the mission to propel model development by harnessing the charming energy of sports activities. By strategically aligning manufacturers with our premier sporting occasions, we provide unparalleled avenues for increasing market attain, enhancing model presence, and driving tangible enterprise outcomes. With MMS Sports activities as your associate, unlock the total potential of sports activities advertising and marketing to propel your small business to new heights within the dynamic MENA market.”


Through the occasion, Ramzi Ghanem, the Shopper Progress Lead, who leads on sports activities at MMS, highlighted the distinctive alternatives supplied by MMS Sports activities, encompassing a few of the most esteemed championships and tournaments worldwide.

“By bringing collectively essentially the most prestigious sporting occasions below one umbrella, we offer a platform the place manufacturers can interact with followers via revolutionary promoting options throughout TV, digital, and social media. “With MMS Sports activities, we’re setting a brand new customary in sports activities advertising and marketing, providing manufacturers the possibility to raise their presence and create lasting connections with customers” stated Ramzi.

The launch occasion of MMS sports activities was attended by representatives from SSC, MBC Group, Al Arabiya, in addition to native and international purchasers. Following the occasion, the attendees watched an thrilling match the place Al-Nassr vs Al-Ittihad performed.

To unlock the ability of sports activities within the area join with MMS Sports activities at [email protected]

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