Highlight to Shine on Riyadh for third Magnificence world Saudi Arabia

Devoted magnificence, perfume, and wellbeing commerce truthful flip to Kingdom’s capital for renewed enterprise alternatives.

Worldwide and native exhibitors eye slice of Saudi’s vibrant US$5.5 billion magnificence and private care market.

Riyadh, Saudi Arabia: The highlight is about to shine vibrant on Riyadh when the Kingdom’s capital and industrial hub performs host to Saudi’s solely devoted commerce truthful for magnificence merchandise, fragrances, hair care, and wellbeing later this month.

Beautyworld Saudi Arabia, in its third version, will happen from 21-23 March 2022 on the Riyadh Worldwide Conference and Exhibition Centre; a brand new venue and new alternatives for greater than 80 exhibitors from 15 international locations are set to participate within the annual three-day occasion.


Exhibitors from the likes of USA, Poland, France, Turkey, the UAE, and naturally Saudi Arabia, will eagerly re-connect and re-ignite enterprise partnerships in a vibrant Saudi magnificence and private care market that, in response to analysts Euromonitor Worldwide (EMI), will attain a retail worth of US$5.5 billion in 2022.

That’s a gradual 2.6 p.c enhance from an estimated US$5.36 billion in 2021 says EMI, with the scene completely set for producers to current their newest merchandise throughout the present’s 4 sections of Perfume; Hair, Nails & Salon Provides; Cosmetics & Skincare; and Equipment, Packaging, Uncooked Supplies & Contract Manufacturing.

Beautyworld Saudi Arabia is organized by Saudi-based Al-Harthy Firm for Exhibitions (ACE) Group underneath license from UAE-headquartered Messe Frankfurt Center East, which organizes Beautyworld Center East in Dubai, the area’s largest worldwide commerce truthful for magnificence merchandise, haircare, fragrances, and wellbeing.



“For the primary time, Beautyworld Saudi Arabia will happen in Riyadh, the Kingdom’s capital and industrial hub, providing a strategic gateway for worldwide magnificence majors and Saudi manufacturers alike to faucet into the huge central and jap areas,” commented Maria Cecilia Canlas, interim Present Director for Beautyworld Saudi Arabia.

“Saudi customer curiosity in 2022 is considerably increased than the present’s earlier version pre-pandemic in 2019, whereas senior administration customer pre-registration, together with Managing Administrators, CEOs, enterprise house owners, and buying heads, is up 65 p.c in comparison with 2019.  It’s clear there may be robust intent to re-connect and re-engage with the market.”

“There can be a strong turnout of each exhibitors and guests because the business recalibrates following the Covid-19 pandemic and welcomes the chance to fulfill, be taught, and community, reside and in-person,” added Canlas.

Whereas the distinct worldwide taste at Beautyworld Saudi Arabia 2022 can be evident all through, the showpiece occasion has additionally obtained large assist from a powerful contingent of 32 Saudi-based exhibitors, together with Al Jazerah, Al Ajmaeen, Surrati, NDC, Baheya World, and Bahr Al Montajat.

They may share the stage with main European manufacturers, together with notable French perfume exhibitors comparable to Luxe Perfumes, Jean Niel, Idea Aromatique, Creations & Parfums, Parfex, and Parfum Plus.


Expressions Parfumées, one other French perfume home from the nation’s well-known Grasse area, is a returning Beautyworld Saudi Arabia exhibitor, and can unveil six new creations in a set themed ‘Journey by Time’.

“Saudi guests to our stand will expertise the transition from the previous to the longer term, the place our new creations will uphold time-honored traditions with a contemporary twist of elements,” mentioned Thierry Fleurichamp, Regional Head of Fragrances within the Center East and Africa.

“The Kingdom has monumental promise, and perfume has at all times been an necessary a part of Saudi tradition.  New alternatives have been unlocked within the area of interest and luxurious section, together with eco-friendly fragrances with the rising demand amongst millennials.”

“Sustainable alternative of Oud – a useful pure may be very essential. Pushed by a world imaginative and prescient, main worldwide traders making headway within the nation, improved tourism, and internet hosting the area’s largest fragrance Expo is proof sufficient of the innumerable prospects,” added Fleurichamp.

Jean Niel, a boutique French perfume home with greater than 240 years of olfactory know-how, will unveil at Beautyworld Saudi Arabia an unique set of aromatic oils impressed by Arabic tradition.

“We’re totally conscious that folks within the Arab world have distinctive preferences, completely different approaches for perfumery, and distinctive angle in direction of manufacturers,” mentioned Benoît Vittet – Head of Perfumery at Jean Niel.

“This yr, our intention was to create distinctive and artistic fragrances that maintain the spirit of the area and showcase our know-how on the identical time. Our major set is an unique set of aromatic oils impressed by the mesmerizing Arabic tradition and their profound love for the ‘Artwork of Layering.’

“This mission was a results of many brainstorming periods and trials full of blending and matching with our R&D division the place all of us tried to recreate the completely different essences of Arabia that we love and adore.”

Vittet mentioned the Saudi, and wider regional perfume market is ‘rocketing’, with the business always evolving with shopper preferences.  “2021 has been a really fruitful yr for us,” he added.  “We have now excessive expectations for 2022 and Beautyworld Saudi Arabia as nicely. We’re very excited to see what this yr holds, the most recent trendsetting perfumes that assist us research and hold an in depth eye available on the market’s improvement.

“This yr the most important traits had been associated to naturalness and luxury. For instance, one of many major olfactive traits this yr for female fragrances was Blooming Oranges with the orange blossom as the primary be aware. It’s a flower that shines with its personal mild, giving us a comforting sensation of floral and candy aromas. For masculine fragrances, unwind was the most important development, with fragrances that invite us to breathe and let go, with notes like smoking palo santo and soothing sage.”

Beautyworld Saudi Arabia may have particular options together with a Magnificence Academy the place present and aspiring hair and make-up professionals, and salon managers can hone their expertise by unique periods by worldwide consultants on salon strategies, hair styling, {and professional} make-up.

There will even be a Perfume Station the place guests can pattern perfumes on show on the exhibition at a single location and get easy-to-find instructions to their producers.

Beautyworld Saudi Arabia can be open each day from March 21-23 from 11 am to 7 pm.  It’s the fifth Beautyworld occasion globally, following annual reveals in Dubai (Beautyworld Center East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka).

Extra info is obtainable at: 

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