UAE’S first perfume producer companions with Al Jalila Basis to boost consciousness and funds to advance breast most cancers analysis within the UAE.
With PINKtober right here, Swiss Arabian, UAE’s first perfume home declares their partnership with Al Jalila Basis in help of Breast Most cancers Consciousness Month. All through the month of October, Swiss Arabian can be donating 5 share of these proceeds to Al Jalila Basis’s ‘Brest Buddies’ program, which gives important help to sufferers and survivors of breast most cancers.
All through the month of October, Swiss Arabian can also be establishing a considerate reward giving chain for his or her clients.
With every buy from the WAAW assortment, clients may have the choice to attribute the donation to a person of their alternative. Swiss Arabian can be donating 5% of their WAAW assortment earnings to Al Jalila Basis. The reward receiver can be notified {that a} donation has been made of their identify by way of electronic mail offered by Swiss Arabian.
The WAAW assortment was fastidiously picked for this marketing campaign to spotlight its core messaging. It’s impressed by the Arabic letter و (pronounced “waaw”) which is named the letter of unity as it’s utilized in Arabic to affix phrases, and thus all the things, collectively – and what’s extra unifying than love?
As most individuals don’t exit of their manner to purchase fragrances for themselves and as a substitute obtain them as presents, the concept is to supply clients an opportunity to offer their family members a considerate current whereas contributing to a robust trigger. With the WAAW assortment depicting all of the phases of affection, this marketing campaign will showcase how love manifests in many various methods. Successfully conveying the message that gifting somebody a fragrance bottle is a type of love, used to empower people.
