On the worldwide stage, Allen Iverson, Brent Faiyaz, Lolo Zouaï, and Ghetts deliver to life Reebok’s latest Traditional Leather-based assortment for Spring/Summer time 2022
- From the MENA area, Amna Al Qubaisi, Shahad Salman, Aslu, and Sandra Sahi deliver the essence of the marketing campaign to life by way of an area lens
Reebok MENA debuts its daring new model proposition, “Life is Not a Spectator Sport”. Tapping into its archives, the health model has refreshed its legendary 80s tagline, “As a result of life is just not a spectator sport” – which nonetheless rings true at present. The marketing campaign will spotlight distinctive and intergenerational expertise who foster authenticity, creativity, and individuality.
With a line-up of world and regional athletes and artists, the athletic life-style model returns to its roots to write down its subsequent chapter, inspiring customers to pursue their passions, have fun their individuality, and grow to be energetic individuals on the earth round them.
Entrance and heart are Reebok’s iconic Traditional Leather-based, a product story that celebrates the timeless and versatile design that may develop its legacy this Spring/Summer time ‘22 season.
Snug and straightforward to put on with any outfit, Reebok’s up to date Traditional Leather-based showcases refined takes on the form, really feel, and craftsmanship of this iconic silhouette. The up to date silhouette options key consolation components, together with premium leather-based higher, light-weight EVA midsole cushioning, slimmed down and light-weight development, and extra.
Supporting the worldwide “Life is Not a Spectator Sport” model marketing campaign, a variety of world and native inspirational, artistic expertise redefine what it means to be Traditional:
International
- Allen Iverson – Corridor of Famer, icon, and Virginia native
- Brent Faiyaz – Singer/songwriter from Columbia, Maryland
- Ghetts – Rapper, songwriter, iconoclast from Plaistow, London
- Lolo Zouaï – American, French and Algerian singer-songwriter and producer
Regional
- Amna Al Qubaisi – Emirati Motorsports racing driver, first Method E feminine driver in Saudi Arabia
- Shahad Salman – Saudi Arabian mannequin with Vitiligo, difficult stereotypes within the trend Business
- Sandra Sahi – American, Iranian, and Spanish singer-songwriter
- Aslu – First niqabi skateboarder within the MENA area
Accessible in April 2022, go to the Reebok shops and choose retailers to buy the brand new Traditional Leather-based Assortment:
On-line (UAE & KSA)
UAE
- The Dubai Mall
- The Galleria, Al Maryah Island
Kuwait
Egypt & Morocco
- Accessible throughout Reebok shops
On-line (Egypt)
